Tesco Loves Baby & Toddler Club Magazine

Bookmark, 83 Clerkenwell Road, London EC1R 5AR.

0044 187 471 1121

0044 207 494 2570

Helen Dunne (Mobile 0044 77 4002 6391)

The 4 Baby club magazines are published twice each year (Mar-Aug & Sept-Feb). The Toddler magazine is seasonal and published quarterly.

On request

On request

Bookmark partnered with Tesco to launch the first supermarket baby club in the UK in 1997 and in Ireland in 1998. Starting out as a segmented, couponed magazine programme with age and stage advice and offers, it’s now a best-in-class content ecosystem with a mobile-optimised website, targeted emails, social media channels and a range of creative advertising solutions for brands.

We deliver advice-led, inspirational content to parents in the UK and Ireland – accompanied by enticing life-stage appropriate offers – when and where they want it, via mobile, social media and print. Through paid media and targeted acquisition campaigns, the large database is growing rapidly, providing access to a highly responsive parent panel and enabling the retailer or their suppliers to reach out for product reviews, insights and other marketing-led opportunities.

Key facts and stats:
· 58% of our new members are pregnant with their first baby
· From emails to targeted mailers, our communications are segmented so we can target our members based on their bump or baby’s age and stage
· We receive 215,000 visits to tesco-baby.ie every year
· We see email open rates of 31%
· There is a 6% conversion rate from tesco-baby.ie to tesco.ie


Details on request.






details on request.

For full copy requirement details contact:
Georgie Sykes - 0044 207 734 2303
or email georgie.sykes@bookmarkcontent.com

On request

Located in: Parenting

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