Ideas People Media (part of The Economist Group)

Ideas People Media @ The Economist Group
26 Red Lion Square
London, WC1R 4HQ
United Kingdom

i-Believe Ltd
Clarendon House
39 Clarendon Street
Dublin 2

An adnetwork run in association with The Economist Group.
Ideas People Media aggregates an influential psychographic audience into a fully transparent ad platform for brand advertisers.

The goal is to create scale against the right audience composition, while also maintaining the most appropriate content environments.

It achieves the reach of an adnetwork through The Economist Group publications and 66 premium partner publishers (over 100 sites).

Sales Manager - Marie Lawlor

+353 (0)1 7030405

General -
Marie Lawlor -


Portfolio Network

Full list of the 65 sites in the network available here

Ad Services

Video / VOD  
Email / Newsletter  
Mobile / Tablet / App  
Native Advertising  
Performance Network   
Social Media  

Buying Routes

Cost Per Thousand / CPM
Cost Per Acquisition / CPA  
Cost Per Sale / CPS  
Cost Per Lead / CPL  

NOTE: CPM is the standard currency for Direct Site / Portfolio Network buys. All others are usually negotiable with Performance Networks


Targeting is to c-suite executives


Located in: AdNetworks

Contact Us


The Black Church

St Mary's Place

Dublin 7

Tel. 01 830 45 61

Quick Links

Quick Links

Connect with us

Follow us on Twitter


Follow us on LinkedIn