Irish Racing
Irish Racing Services is a wholly owned subsidiary of The Irish Times.
Advertising Sales: racing@irishtimes.com
Electric Media,
The Stone Building,
15 Flemmings Place,
Ballsbridge,
Dublin 4
Irish Racing Services (IRS) is a leading media agency for the
horseracing industry.
IRS provide information to enthusiasts and media outlets alike
including newspapers, TV, radio, and online. Racing cards, entries,
results and comments for each horse, news stories, previews, tips
and reports.
Mark Corrigan - (01) 2320904
Niall Murtagh - (01) 2320903
Brendan McElroy - (01) 2320910
(01) 2320900
User Profile
| TOTAL: | Ireland | |||
| DESKTOP | MOBILE | APP | ||
| Android | iOS | |||
| UU: | 160,000 | 20,000 | 3,500 | 6,000 |
| PIPM: | 7m | 361,000 | 300,000* | 507,000* |
| AGE: | ||||
| 18-25 | 13% | |||
| 26-45 | 50% | |||
| 44+ | 37% | |||
| GENDER: | ||||
| Female | 15% | |||
| Male | 85% |
* = 'Screens' Page impression with the ad guaranteed to be in view on screen.
NOTE - UUs on Apps are 'Active Users' (not 'Downloads')
Ad Services
| Display | ✓ |
| Video / VOD | |
| Email / Newsletter | |
| Mobile / Tablet / App | |
| Native Advertising | |
| Performance Network (see Mediabrokers) | |
| Social Media | |
| Other |
Targeting
To horse racing enthusiasts.
TBC
ads@electricmedia.ie / your account manager
Located in: Individual Sites
