YouTube is the world's largest online video community. A site where users can discover, watch and share videos. It provides a forum for people to connect, inform and inspire others. It is a distribution platform for content creators.
Contact is conducted in a number of ways depending on the level of investment you make in advertising. Initially, it will be online and if spending reaches certain levels, then more direct, phone and face-to-face contact will be initiated. It is owned and run by Google.
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Your Adwords account gives you access to Youtube advertising.
Advertising on Youtube is managed through the Google Adwords dashboard.
· Audience Contextual / Topics
· Managed Placements Demographic - Age and Gender
You can choose the bid strategy to buy either 'impressions' or 'clicks'.
Youtube will give a 'Suggested Bid Range' to start. This is based on the number of other advertisers competing to reach your chosen target. The bidding is automatically optimized for your chosen bid strategy.
You set the overall budget, daily maximum spend and time period.