Google Adwords

Google.ie

Google Ireland Ltd
Gordon House
Barrow Street
Dublin 4

Search Engine
AdWords is the advertising platform element of Google's search engine. When a user searches for your keywords on Google, Google Maps, and Google’s partner sites, your AdWords ad can appear next to, above, or below the search results as a "Sponsored Link." The ads and their placement are based on Google's proprietary determination of the advert relevance to the search query.

Contact is conducted in a number of ways depending on the level of investment you make in Adwords. Initially, it will be online and if spending reaches certain levels, then more direct, phone and face-to-face contact will be initiated by Google.

1800 806 525

Google on LinkedIn
Adwords on Facebook
@Adwords
Google Ads on Google+
Adwords Blog

To advertise on Google Adwords / Search you will need to set up an account to start.

You can choose to manage this yourself or have an agency manage it for you. Advertising on Google Search is then managed through the Adwords dashboard.

Buying Routes

Pay Per Click / PPC
Cost Per Thousand / CPM
Cost Per Acquisition / CPA
Cost Per Sale / CPS
Cost Per Lead / CPL

Targeting Verticals / Channels

GOOGLE SEARCH TARGETING
Keyword
Contextual
Managed Placement
Demographic - Age and Gender
Day of week
Time of day
Device - desktop, mobile or tablet
Operating system

You choose the bid strategy to buy either 'impressions' or 'clicks'.
Adwords will give a 'Suggested Bid Range' to start. This is based on the number of other advertisers competing to reach your chosen target. The bidding is automatically optimized for your chosen bid strategy.
You set the overall budget, daily maximum spend and time period.

Managed through your account dashboard

Adwords -  Ad Specifications

Located in: Search Engines

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MediaLive

The Black Church

St Mary's Place

Dublin 7

Tel. 01 830 45 61

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