FACTS & FIGURES:

Population:

114,676

Sex		Pop.		County Profile %	National Profile %
Male		56,800		49.5	49.7
Female		57,876		50.5	50.3

Source: Census 2002

Age		Pop.		County Profile %	National Profile %
0 - 15		25,826		22.5	21.1
15 - 24		17,641		15.4	16.4
25 - 34		16,922		14.8	15.8
35 - 44		17,772		15.5	14.4
45 - 54		14,574		12.7	12.3
55 - 64		10,508		9.2	8.9
65+		11,433		10.0	11.1
Total		114,676		100	100

Source: Census 2002

Households
No. of Private households	36,572
Persons in private households	112,006
Average No. of persons per private household	3.1

Source: Census 2002

Main Towns	Total Population (including Suburbs or Environs)
Bray	30,951
Greystones	11,913
Arklow	9,993
Wicklow	9,355
Kilcoole	2,826
Newtownmountkennedy	2,521
Blessington	2,509
Enniskerry	1,904
Rathnew	1,441
Rathdrum	1,387
Ashford	1,356
Baltinglass	1,260

Source: Census 2002

 

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PRESS:

Publication		Circulation		S.C.I. Euro	Page B/W Euro	Publication Day
Bray People		6,200*		7.14 (sccm)	1,599.00	Thursday
Wicklow People		12,747*		8.16 (sccm)	1,828.00	Thursday
Wicklow Times		37,500		22.00	1,700.00	Tuesday

Source: ABC J-J'05*, independent audits & publishers statements

Note: 72.2% of adults (1,564,000) read a Regional Newspaper each week (Exc. Dublin and Cork Cities)

Source: JNRS 2004/2005

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RADIO (Local):

Station Name:	East Coast FM
Target Audience:	25 - 55 Adults

	Rates	30 sec Euro
1.	AV. Spot - Daytime	39.00
2.	Total Audience Package (15 spot)	474.00

Listened Yesterday:	29% (All Adults)
Market Share (7am - 7pm):	35.2% (All Adults)

Source: JNLR / TNS mrbi Oct 2004 / Sept 2005 (Weekdays)

Roadcaster / Outside Broadcast:

2000 Euro (2 hours)

 

 

RADIO (RTE):

NOTE: From 2006 RTE Local Rates are available on request only.

 

RTE Local Advertiser Package Rates

Station	Package	Effective January 3rd 2005 30 sec
RTE Radio1	11 spot 7 Eleven package	€2,800
RTE Radio1	14 spot Premier package	€6,900
RTE Radio1	10 spot B2B Plus package	€5,800
RTE Radio1	9 spot Direct Response package	€5,500
RTE Radio1 / RTE 2 FM / Lyric FM combined	23 spot Local Mix package - 10 spots - Day/Nightime 2FM 8 spots - Radio 1 5 spots - Lyric	€3,000
RTE 2 FM	14 spot Daytime package (Primetime) or 14 spot Drivetime package (Primetime Special)	€6.900
RTE 2 FM	28 spot Total Audience package (Primetime Plus)	€3,630
RTE 2 FM	14 spot Night-Sounds package	€850
RTE 2 FM	8 spot Weekender package	€1,200
Lyric FM	21 spot Premium (Daytime) package	€1,000
Lyric FM	15 spot Business package	€1,800
Lyric FM	14 spot Night Owls package	€500

Note: For full details of these and other RTE Radio local rate opportunities Click Here.

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CINEMA:

Cinemas		Screens		Seats	Euro 30 sec per week
Bray Cineplex		7		900	442
Greystones Ormonde		1		120	40
Totals	2	8		1,020	482

Source: Carlton Screen Advertising (January 2006)

 

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OUTDOOR:

Size	Numbers
48 Sheet	55
6 Sheet	234
Europanel	5
Total	294

Source: Poster Plan (January 2006)

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