FACTS & FIGURES:

Population:

116,596

Sex		Pop.		County Profile %	National Profile %
Male		58,170		49.9	49.7
Female		58,426		50.1	50.3

Source: Census 2002

Age		Pop.		County Profile %	National Profile %
0 - 15		26,515		22.7	21.1
15 - 24		17,160		14.7	16.4
25 - 34		16,705		14.3	15.8
35 - 44		16,959		14.5	14.4
45 - 54		14,279		12.3	12.3
55 - 64		11,377		9.8	8.9
65+		13,601		11.7	11.1
Total		116,596		100	100

Source: Census 2002

Households
No. of Private households	38,011
Persons in private households	114,141
Average No. of persons per private household	3.0

Source: Census 2002

Main Towns	Total Population (including Suburbs or Environs)
Wexford	17,235
Enniscorthy	8,964
New Ross	6,537
Gorey	5,282
Bunclody-Carrickduff	1,361
Rosslare	1,145
Ballygeary (Rosslare Harbour)	1,038
Castlebridge	1,013

Source: Census 2002

 

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PRESS:

Publication		Circulation		S.C.Cm. Euro	Page B/W Euro	Publication Day
Enniscorthy/Gorey Guardian		6,832*		7.14	1,599.00	Wednesday
New Ross Standard		6,051*		7.14	1,599.00	Wednesday
Wexford People		12,145*		8.16	1,828.00	Wednesday
Enniscorthy Echo		22,550 (combined)		11.00	2,926.00	Wednesday
Wexford Echo
New Ross Echo
Gorey Echo

Source: ABC J-J'05*, independent audits & publishers statements

Note: 72.2% of adults (1,564,000) read a Regional Newspaper each week (Exc. Dublin and Cork Cities)

Source: JNRS 2004/2005

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RADIO (Local):

Station Name:	South East Radio
Target Audience:	25 - 49 Adults

	Rates	30 sec Euro
1.	AV. Spot - Daytime	42.00
2.	Total Audience Package (15 spot)	500.00

Listened Yesterday:	47% (All Adults)
Market Share (7am - 7pm):	33.4% (All Adults)

Source: JNLR / TNS mrbi Oct 2004 / Sept 2005 (Weekdays)

Roadcaster / Outside Broadcast:

1520 Euro x 2 hrs

 

 

RADIO (RTE):

NOTE: From 2006 RTE Local Rates are available on request only.

 

RTE Local Advertiser Package Rates

Station	Package	Effective January 3rd 2005 30 sec
RTE Radio1	11 spot 7 Eleven package	€2,800
RTE Radio1	14 spot Premier package	€6,900
RTE Radio1	10 spot B2B Plus package	€5,800
RTE Radio1	9 spot Direct Response package	€5,500
RTE Radio1 / RTE 2 FM / Lyric FM combined	23 spot Local Mix package - 10 spots - Day/Nightime 2FM 8 spots - Radio 1 5 spots - Lyric	€3,000
RTE 2 FM	14 spot Daytime package (Primetime) or 14 spot Drivetime package (Primetime Special)	€6.900
RTE 2 FM	28 spot Total Audience package (Primetime Plus)	€3,630
RTE 2 FM	14 spot Night-Sounds package	€850
RTE 2 FM	8 spot Weekender package	€1,200
Lyric FM	21 spot Premium (Daytime) package	€1,000
Lyric FM	15 spot Business package	€1,800
Lyric FM	14 spot Night Owls package	€500

Note: For full details of these and other RTE Radio local rate opportunities Click Here.

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CINEMA:

Cinemas		Screens		Seats	Euro 30 sec per week
Wexford Cineplex		3		622	352
Enniscorthy Slaney Plaza		3		530	233
Totals	2	6		1,152	585

Source: Carlton Screen Advertising (January 2006)

 

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OUTDOOR:

Size	Numbers
48 Sheet	84
6 Sheet	49
Europanel	1
Total	134

Source: Poster Plan (January 2006)

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