FACTS & FIGURES:

Population:

71,858

Sex		Pop.		County Profile %	National Profile %
Male		35,960		50.0	49.7
Female		35,898		50.0	50.3

Source: Census 2002

Age		Pop.		County Profile %	National Profile %
0 - 15		16,444		22.9	21.1
15 - 24		11,519		16.0	16.4
25 - 34		10,800		15.0	15.8
35 - 44		10,395		14.5	14.4
45 - 54		8,773		12.2	12.3
55 - 64		6,029		8.4	8.9
65+		7,898		11.0	11.1
Total		71,858		100	100

Source: Census 2002

Households
No. of Private households	23,360
Persons in private households	69,606
Average No. of persons per private household	3.0

Source: Census 2002

Main Towns	Total Population (including Suburbs or Environs)
Athlone	15,936
Mullingar	15,621
Moate	1,520
Rochfortbridge	1,382
Kinnegad	1,296

Source: Census 2002

 

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PRESS:

Publication		Circulation		S.C.Cm. Euro	Page B/W Euro	Publication Day
Westmeath Examiner		9,888*		9.50	3,952.00	Wednesday
Westmeath Independent		10,265		9.50	3,952.00	Wednesday
Westmeath Topic		9,000**		6.00	1,450.00	Thursday
Athlone Observer		10,000		9.00 (sci)	750.00	Thursday
Athlone Topic		5,500		15.00 (sci)	1460.00	Thursday
Athlone Voice		4,000		9.10	1,856.40	Tuesday
The Irish Family		Note: Publication of Irish Family is currently suspended

Source: ABC J-J'05*, independent audits & publishers statements

Note: 72.2% of adults (1,564,000) read a Regional Newspaper each week (Exc. Dublin and Cork Cities)

Source: JNRS 2004/2005

** Combined with Meath / Offaly Topic

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RADIO (Local):

Station Name:	Midlands 103 (Laois/ Offaly/ Westmeath)
Target Audience:	Adults 25 - 60

	Rates	30 sec Euro
1.	AV. Spot - Daytime	40.00
2.	Total Audience Package (15 spot)	470.00

Listened Yesterday:	41% (All Adults)
Market Share (7am - 7pm):	37.6% (All Adults)

Source: JNLR / TNS mrbi Oct 2004 / Sept 2005 (Weekdays)

Roadcaster / Outside Broadcast:

1270 Euro x 2 hrs

 

RADIO (RTE):

NOTE: From 2006 RTE Local Rates are available on request only.

 

RTE Local Advertiser Package Rates

Station	Package	Effective January 3rd 2005 30 sec
RTE Radio1	11 spot 7 Eleven package	€2,800
RTE Radio1	14 spot Premier package	€6,900
RTE Radio1	10 spot B2B Plus package	€5,800
RTE Radio1	9 spot Direct Response package	€5,500
RTE Radio1 / RTE 2 FM / Lyric FM combined	23 spot Local Mix package - 10 spots - Day/Nightime 2FM 8 spots - Radio 1 5 spots - Lyric	€3,000
RTE 2 FM	14 spot Daytime package (Primetime) or 14 spot Drivetime package (Primetime Special)	€6.900
RTE 2 FM	28 spot Total Audience package (Primetime Plus)	€3,630
RTE 2 FM	14 spot Night-Sounds package	€850
RTE 2 FM	8 spot Weekender package	€1,200
Lyric FM	21 spot Premium (Daytime) package	€1,000
Lyric FM	15 spot Business package	€1,800
Lyric FM	14 spot Night Owls package	€500

Note: For full details of these and other RTE Radio local rate opportunities Click Here.

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CINEMA:

Cinemas		Screens		Seats	Euro 30 sec per week
Mullingar IMC		6		1,032	436
Athlone IMC		6		1,078	572
Totals	2	12		2,110	1,008

Source: Carlton Screen Advertising (January 2006)

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OUTDOOR:

Size	Numbers
48 Sheet	91
6 Sheet	77
Europanel	1
Total	169

Source: Poster Plan (January 2006)

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