FACTS & FIGURES:

Population:

101,546

Sex		Pop.		County Profile %	National Profile %
Male		50,672		50.0	49.7
Female		50,874		50.0	50.3

Source: Census 2002

Age		Pop.		County Profile %	National Profile %
0 - 15		21,717		21.4	21.1
15 - 24		16,419		16.2	16.4
25 - 34		14,702		14.5	15.8
35 - 44		14,550		14.3	14.4
45 - 54		12,288		12.1	12.3
55 - 64		9,840		9.7	8.9
65+		12,030		11.8	11.1
Total		101,546		100	100

Source: Census 2002

Households
No. of Private households	33,905
Persons in private households	97,349
Average No. of persons per private household	2.9

Source: Census 2002

Main Towns	Total Population (including Suburbs or Environs)
Waterford	46,736
Tramore	8,305
Dungarvan	7,452
Dunmore East	1,750
Portlaw	1,183
Lismore	1,182

Source: Census 2002

 

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PRESS:

Publication		Circulation		S.C.I. Euro	Page B/W Euro	Publication Day
Dungarvan Leader		11,500		15.00	1,250.00	Wednesday
Dungarvan Observer		9,800		13.00	1,525.00	Wednesday
Munster Express		11,872*		9.15 (sccm)	4,322.00	Wednesday
Waterford News & Star		11,915		8.60 (sccm)	4,334.00	Wednesday
Waterford Today		27,000		22.00	1,900.00	Tuesday

Source: ABC J-J'05*, independent audits & publishers statements

Note: 72.2% of adults (1,564,000) read a Regional Newspaper each week (Exc. Dublin and Cork Cities)

Source: JNRS 2004/2005

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RADIO (Local):

Station Name:	WLR FM
Target Audience:	Adults 15 - 55

	Rates	30 sec Euro
1.	AV. Spot - Daytime	44.00
2.	Total Audience Package (14 spot)	473.00

Listened Yesterday:	47% (All Adults)
Market Share (7am - 7pm):	44.6% (All Adults)

Source: JNLR / TNS mrbi Oct 2004 / Sept 2005 (Weekdays)

Roadcaster / Outside Broadcast:

1500 Euro - 2100 Euro x 3 hrs Prime Time

 

RADIO (RTE):

NOTE: From 2006 RTE Local Rates are available on request only.

 

RTE Local Advertiser Package Rates

Station	Package	Effective January 3rd 2005 30 sec
RTE Radio1	11 spot 7 Eleven package	€2,800
RTE Radio1	14 spot Premier package	€6,900
RTE Radio1	10 spot B2B Plus package	€5,800
RTE Radio1	9 spot Direct Response package	€5,500
RTE Radio1 / RTE 2 FM / Lyric FM combined	23 spot Local Mix package - 10 spots - Day/Nightime 2FM 8 spots - Radio 1 5 spots - Lyric	€3,000
RTE 2 FM	14 spot Daytime package (Primetime) or 14 spot Drivetime package (Primetime Special)	€6.900
RTE 2 FM	28 spot Total Audience package (Primetime Plus)	€3,630
RTE 2 FM	14 spot Night-Sounds package	€850
RTE 2 FM	8 spot Weekender package	€1,200
Lyric FM	21 spot Premium (Daytime) package	€1,000
Lyric FM	15 spot Business package	€1,800
Lyric FM	14 spot Night Owls package	€500

Note: For full details of these and other RTE Radio local rate opportunities Click Here.

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TELEVISION: LOCAL

W.L.R. Local TV Programme - Waterford at Eight

W.L.R. transmit a weekly local TV news and features programme called Waterford at Eight from Thursday to Sunday each week.

It is broadcast on the local NTL Cabletext channel and MMDS.

Costs (2004) are as follows:-

1 x 30 sec infomercial
Thursday, Friday, Saturday and Sunday - 349.18 Euro per week plus VAT.

1 x 60 sec infomercial
Thursday, Friday, Saturday and Sunday - 634.87 Euro per week plus VAT.

The cost of producing a 30 sec infomercial is 127 Euro.

An infomercial allows for generic type advertising but precludes any pricing or direct / sale type advertising

 

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CINEMA:

Cinemas		Screens		Seats	Euro 30 sec per week
Dungarvan Ormonde		4		673	431
Waterford Cineplex		5		999	630
Totals	2	9		1,672	1,061

Source: Carlton Screen Advertising (January 2006)

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OUTDOOR:

Size	Numbers
48 Sheet	98
6 Sheet	176
Europanel	3
Total	277

Source: Poster Plan (January 2006)

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