FACTS & FIGURES:

Population:

140,131

Sex		Pop.		County Profile %	National Profile %
Male		70,863		50.6	49.7
Female		69,268		49.4	50.3

Source: Census 2002

Age		Pop.		County Profile %	National Profile %
0 - 15		30,707		21.9	21.1
15 - 24		20,726		14.8	16.4
25 - 34		18,987		13.5	15.8
35 - 44		20,125		14.4	14.4
45 - 54		18,089		12.9	12.3
55 - 64		13,321		9.5	8.9
65+		18,176		13.0	11.1
Total		140,131		100	100

Source: Census 2002

Households
No. of Private households	46,623
Persons in private households	136,333
Average No. of persons per private household	2.9

Source: Census 2002

Main Towns	Total Population (including Suburbs or Environs)
Clonmel	16,910
Thurles	7,425
Nenagh	6,454
Carrick-on-Suir	5,586
Tipperary	4,964
Roscrea	4,578
Cahir	2,794
Cashel	2,770
Templemore	2,270
Fethard	1,388
Ballina	1,185

Source: Census 2002

 

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PRESS:

Publication		Circulation		S.C.Cm. Euro	Page B/W Euro	Publication Day
Tipperary Star		9,387*		8.25	4,009.50	Thursday
Nationalist-Clonmel		15,170*		9.90	4,800.00	Thursday
Nenagh Guardian		8,443*		6.60	2,280.00	Wednesday
South Tipp Today		16,000		13.00 (sci)	700.00	Thursday

Source: ABC J-J'05*

Note: 72.2% of adults (1,564,000) read a Regional Newspaper each week (Exc. Dublin and Cork Cities)

Source: JNRS 2004/2005

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RADIO (Local):1

Station Name:	Tipp FM (Tipperary Nth., Sth., East)
Target Audience:	24 - 55 All Adults

	Rates	30 sec Euro
1.	AV. Spot - Daytime	42.00
2.	Total Audience Package (15 spot)	555.00

Listened Yesterday:	43% (All Adults)
Market Share (7am - 7pm):	46.8% (All Adults)

Source: JNLR / TNS mrbi Oct 2004 / Sept 2005 (Weekdays)

Roadcaster / Outside Broadcast:

1300 Euro (3 hours)

 

RADIO (Local):2

Station Name:	TMW FM (Tipperary Mid-West)
Target Audience:	All Adults

Note: TMW is now (2004) listed as a Community station and is no longer included in JNLR.

 

 

RADIO (RTE):

NOTE: From 2006 RTE Local Rates are available on request only.

 

RTE Local Advertiser Package Rates

Station	Package	Effective January 3rd 2005 30 sec
RTE Radio1	11 spot 7 Eleven package	€2,800
RTE Radio1	14 spot Premier package	€6,900
RTE Radio1	10 spot B2B Plus package	€5,800
RTE Radio1	9 spot Direct Response package	€5,500
RTE Radio1 / RTE 2 FM / Lyric FM combined	23 spot Local Mix package - 10 spots - Day/Nightime 2FM 8 spots - Radio 1 5 spots - Lyric	€3,000
RTE 2 FM	14 spot Daytime package (Primetime) or 14 spot Drivetime package (Primetime Special)	€6.900
RTE 2 FM	28 spot Total Audience package (Primetime Plus)	€3,630
RTE 2 FM	14 spot Night-Sounds package	€850
RTE 2 FM	8 spot Weekender package	€1,200
Lyric FM	21 spot Premium (Daytime) package	€1,000
Lyric FM	15 spot Business package	€1,800
Lyric FM	14 spot Night Owls package	€500

Note: For full details of these and other RTE Radio local rate opportunities Click Here.

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CINEMA:

Cinemas		Screens		Seats	Euro 30 sec per week
Clonmel Multiplex		5		728	419
Nenagh Ormonde		2		270	125
Thurles Capitol		3		401	148
Tipperary Excel		3		606	125
Totals	4	13		2005	817

Source: Carlton Screen Advertising (January 2006)

 

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OUTDOOR:

Size	Numbers
48 Sheet	112
6 Sheet	90
Europanel	3
Total	205

Source: Poster Plan (January 2006)

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