FACTS & FIGURES:

Population:

58,200

Sex		Pop.		County Profile %	National Profile %
Male		28,771		49.4	49.7
Female		29,429		50.6	50.3

Source: Census 2002

Age		Pop.		County Profile %	National Profile %
0 - 15		12,089		20.8	21.1
15 - 24		9,397		16.1	16.4
25 - 34		7,443		12.8	15.8
35 - 44		8,314		14.3	14.4
45 - 54		7,763		13.3	12.3
55 - 64		5,521		9.5	8.9
65+		7,673		13.2	11.1
Total		58,200		100	100

Source: Census 2002

Households
No. of Private households	19,643
Persons in private households	55,727
Average No. of persons per private household	2.8

Source: Census 2002

Main Towns	Total Population (including Suburbs or Environs)
Sligo	19,735
Tubbercurry	1,171
Strandhill	1,002

Source: Census 2002

 

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PRESS:

Publication		Circulation		S.C.Cm. Euro	Page B/W Euro	Publication Day
Sligo Champion		13,868		6.97	2,740.00	Wednesday
Sligo Weekender		8,568*		7.30	1,790.00	Tuesday

Source: ABC Jul-Dec'04*, independent audits & publishers statements

Note: 72.2% of adults (1,564,000) read a Regional Newspaper each week (Exc. Dublin and Cork Cities)

Source: JNRS 2004/2005

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RADIO (Local):

Station Name:	Ocean FM (Replaced NWR from Oct 1st 2004)
Target Audience:	Adults 20 +

	Rates	30 sec Euro
1.	AV. Spot - Daytime	38.00
2.	Total Audience Package (14 spot)	455.00

Listened Yesterday:	60% (All Adults)
Market Share (7am - 7pm):	38.5% (All Adults)

Source: JNLR / TNS mrbi Oct 2004 / Sept 2005 (Weekdays)

Roadcaster / Outside Broadcast:

1500 Euro x 3 hrs

 

RADIO (RTE):

NOTE: From 2006 RTE Local Rates are available on request only.

 

RTE Local Advertiser Package Rates

Station	Package	Effective January 3rd 2005 30 sec
RTE Radio1	11 spot 7 Eleven package	€2,800
RTE Radio1	14 spot Premier package	€6,900
RTE Radio1	10 spot B2B Plus package	€5,800
RTE Radio1	9 spot Direct Response package	€5,500
RTE Radio1 / RTE 2 FM / Lyric FM combined	23 spot Local Mix package - 10 spots - Day/Nightime 2FM 8 spots - Radio 1 5 spots - Lyric	€3,000
RTE 2 FM	14 spot Daytime package (Primetime) or 14 spot Drivetime package (Primetime Special)	€6.900
RTE 2 FM	28 spot Total Audience package (Primetime Plus)	€3,630
RTE 2 FM	14 spot Night-Sounds package	€850
RTE 2 FM	8 spot Weekender package	€1,200
Lyric FM	21 spot Premium (Daytime) package	€1,000
Lyric FM	15 spot Business package	€1,800
Lyric FM	14 spot Night Owls package	€500

Note: For full details of these and other RTE Radio local rate opportunities Click Here.

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CINEMA:

Cinemas		Screens		Seats	Euro 30 sec per week
Sligo Gaiety		12		1,381	592
Totals	1	12		1,381	592

Source: Carlton Screen Advertising (January 2006)

 

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OUTDOOR:

Size	Numbers
48 Sheet	45
6 Sheet	56
Europanel	2
Total	103

Source: Poster Plan (January 2006)

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