FACTS & FIGURES:

Population:

63,663

Sex		Pop.		County Profile %	National Profile %
Male		32,185		50.6	49.7
Female		31,478		49.4	50.3

Source: Census 2002

Age		Pop.		County Profile %	National Profile %
0 - 15		14,799		25.4	21.1
15 - 24		9,791		17.0	16.4
25 - 34		9,186		13.3	15.8
35 - 44		9,155		13.4	14.4
45 - 54		7,771		10.9	12.3
55 - 64		5,569		8.1	8.9
65+		7,392		11.9	11.1
Total		63,663		100	100

Source: Census 2002

Households
No. of Private households	20,144
Persons in private households	62,258
Average No. of persons per private household	3.1

Source: Census 2002

Main Towns	Total Population (including Suburbs or Environs)
Tullamore	11,098
Edenderry	4,559
Birr	4,436
Clara	2,704
Banagher	1,553
Ferbane	1,198

Source: Census 2002

 

 

---

 

PRESS:

Publication		Circulation		S.C.Cm. Euro	Page B/W Euro	Publication Day
Offaly Topic		9,000(comb)**		6.00	1,450.00	Thursday
Leinster / Offaly Express		16,900		12.15	3,190.00	Wednesday
Offaly Independent		10,000		9.50	1,824.00	Wednesday
Midland/Tullamore Tribune		10,460		11.05	4,685.20	Wednesday

Source: independent audits & publishers statements

Note: 72.2% of adults (1,564,000) read a Regional Newspaper each week (Exc. Dublin and Cork Cities)

Source: JNRS 2004/2005

** Combinrd with Meath and Westmeath Topic

---

 

RADIO (Local):

Station Name:	Midlands 103 (Laois/ Offaly/ Westmeath)
Target Audience:	Adults 25 - 60

	Rates	30 sec Euro
1.	AV. Spot - Daytime	40.00
2.	Total Audience Package (15 spot)	470.00

Listened Yesterday:	41% (All Adults)
Market Share (7am - 7pm):	37.6% (All Adults)

Source: JNLR / TNS mrbi Oct 2004 / Sept 2005 (Weekdays)

Roadcaster / Outside Broadcast:

1270 Euro x 2 hrs

 

RADIO (RTE):

NOTE: From 2006 RTE Local Rates are available on request only.

 

RTE Local Advertiser Package Rates

Station	Package	Effective January 3rd 2005 30 sec
RTE Radio1	11 spot 7 Eleven package	€2,800
RTE Radio1	14 spot Premier package	€6,900
RTE Radio1	10 spot B2B Plus package	€5,800
RTE Radio1	9 spot Direct Response package	€5,500
RTE Radio1 / RTE 2 FM / Lyric FM combined	23 spot Local Mix package - 10 spots - Day/Nightime 2FM 8 spots - Radio 1 5 spots - Lyric	€3,000
RTE 2 FM	14 spot Daytime package (Primetime) or 14 spot Drivetime package (Primetime Special)	€6.900
RTE 2 FM	28 spot Total Audience package (Primetime Plus)	€3,630
RTE 2 FM	14 spot Night-Sounds package	€850
RTE 2 FM	8 spot Weekender package	€1,200
Lyric FM	21 spot Premium (Daytime) package	€1,000
Lyric FM	15 spot Business package	€1,800
Lyric FM	14 spot Night Owls package	€500

Note: For full details of these and other RTE Radio local rate opportunities Click Here.

---

CINEMA:

Cinemas		Screens		Seats	Euro 30 sec per week
Tullamore Omniplex		6		970	459
Totals	1	6		970	459

Source: Carlton Screen Advertising (January 2006)

 

---

OUTDOOR:

Size	Numbers
48 Sheet	15
6 Sheet	24
Europanel	1
Total	40

Source: Poster Plan (January 2006)

---

Back to List Page