FACTS & FIGURES:

Population:

117,446

Sex		Pop.		County Profile %	National Profile %
Male		59,149		50.4	49.7
Female		58,297		49.6	50.3

Source: Census 2002

Age		Pop.		County Profile %	National Profile %
0 - 15		25,281		21.5	21.1
15 - 24		16,660		14.2	16.4
25 - 34		14,656		12.5	15.8
35 - 44		16,349		13.9	14.4
45 - 54		15,643		13.3	12.3
55 - 64		11,641		9.9	8.9
65+		17,216		14.7	11.1
Total		117,446		100	100

Source: Census 2002

Households
No. of Private households	39,354
Persons in private households	112,904
Average No. of persons per private household	2.9

Source: Census 2002

Main Towns	Total Population (including Suburbs or Environs)
Castlebar	11,371
Ballina	9,647
Westport	5,634
Claremorris	2,101
Ballinrobe	1,626
Swinford	1,497
Ballyhaunis	1,381
Kiltimagh	1,000

Source: Census 2002

 

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PRESS:

Publication		Circulation		S.C.Cm. Euro	Page B/W Euro	Publication Day
Connaught Telegraph		13,506		10.00	4,860.00	Wednesday
Mayo News		10,171**		10.00	2,160.00	Tuesday
Western People		21,806*		14.60	6,000.00	Tuesday
Mayo Echo		16,000		7.95 (sci)	1,025.00	Wednesday

Source: ABC Jul-Dec'04*, independent audits & publishers statements

ABC Jan-Dec'04**

Note: 72.2% of adults (1,564,000) read a Regional Newspaper each week (Exc. Dublin and Cork Cities)

Source: JNRS 2004/2005

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RADIO (Local):1

Station Name:	MWR FM
Target Audience:	Adults 20 +

	Rates	30 sec Euro
1.	AV. Spot - Daytime	45.00
2.	Total Audience Package (15 spot)	545.00

Listened Yesterday:	55% (All Adults)
Market Share (7am - 7pm):	46.6% (All Adults)

Source: JNLR / TNS mrbi Oct 2004 / Sept 2005 (Weekdays)

Roadcaster / Outside Broadcast:

1270 Euro x 2 hrs

 

RADIO (Local):2

Station Name:	Community Radio Castlebar
Target Audience:	Castlebar and environs

RADIO (RTE):

NOTE: From 2006 RTE Local Rates are available on request only.

 

RTE Local Advertiser Package Rates

Station	Package	Effective January 3rd 2005 30 sec
RTE Radio1	11 spot 7 Eleven package	€2,800
RTE Radio1	14 spot Premier package	€6,900
RTE Radio1	10 spot B2B Plus package	€5,800
RTE Radio1	9 spot Direct Response package	€5,500
RTE Radio1 / RTE 2 FM / Lyric FM combined	23 spot Local Mix package - 10 spots - Day/Nightime 2FM 8 spots - Radio 1 5 spots - Lyric	€3,000
RTE 2 FM	14 spot Daytime package (Primetime) or 14 spot Drivetime package (Primetime Special)	€6.900
RTE 2 FM	28 spot Total Audience package (Primetime Plus)	€3,630
RTE 2 FM	14 spot Night-Sounds package	€850
RTE 2 FM	8 spot Weekender package	€1,200
Lyric FM	21 spot Premium (Daytime) package	€1,000
Lyric FM	15 spot Business package	€1,800
Lyric FM	14 spot Night Owls package	€500

Note: For full details of these and other RTE Radio local rate opportunities Click Here.

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CINEMA:

Cinemas		Screens		Seats	Euro 30 sec per week
Ballina Cineplex		6		1,115	373
Mayo Movieworld		7		1,068	522
Westport Cineplex		3		436	157
Totals	3	16		2,619	1,052

Source: Carlton Screen Advertising (January 2006)

 

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OUTDOOR:

Size	Numbers
48 Sheet	31
6 Sheet	73
Europanel	1
Total	105

Source: Poster Plan (January 2006)

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