FACTS & FIGURES:

Population:

101,821

Sex		Pop.		County Profile %	National Profile %
Male		50,489		49.6	49.7
Female		51,332		50.4	50.3

Source: Census 2002

Age		Pop.		County Profile %	National Profile %
0 - 15		23,075		22.7	21.1
15 - 24		16,409		16.1	16.4
25 - 34		16,436		16.1	15.8
35 - 44		14,456		14.2	14.4
45 - 54		11,971		11.8	12.3
55 - 64		8,945		8.8	8.9
65+		10,529		10.3	11.1
Total		101,821		100	100

Source: Census 2002

Households
No. of Private households	33,495
Persons in private households	100,074
Average No. of persons per private household	3.0

Source: Census 2002

Main Towns	Total Population (including Suburbs or Environs)
Dundalk	32,505
Drogheda	31,020
Ardee	3,948
Dunleer	1,014

Source: Census 2002

 

 

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PRESS:

Publication		Circulation		S.C.Cm. Euro	Page B/W Euro	Publication Day
Dundalk Democrat		9,500		10.00	4,080.00	Wednesday
Drogheda Independent		16,444*		16.00	6,000.00	Wednesday
Dundalk Argus		11,954*		10.50	2,700.00	Wednesday
Dundalk Extra		18,000		3.50	1036.00	Monthly
Drogheda Leader		24,500		8.73	2,340.00	Wednesday
Drogheda Weekend		15,000		7.00	1,386.55	Thursday

Source: ABC J-J'05*, independent audits & publishers statements

Note: 72.2% of adults (1,564,000) read a Regional Newspaper each week (Exc. Dublin and Cork Cities)

Source: JNRS 2004/2005

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RADIO (Local):

Station Name:	LM FM (Louth/Meath)
Target Audience:	Adults 25 +

	Rates	30 sec Euro
1.	AV. Spot - Daytime	45.00
2.	Total Audience Package (14 spot)	490.00

Listened Yesterday:	35% (All Adults)
Market Share (7am - 7pm):	33.4% (All Adults)

Source: JNLR / TNS mrbi Oct 2004 / Sept 2005 (Weekdays)

Roadcaster / Outside Broadcast:

1270 Euro x 2 hrs

RADIO (Local):2

Station Name:	Dundalk FM100
Target Audience:	Local Community

RADIO (RTE):

NOTE: From 2006 RTE Local Rates are available on request only.

 

RTE Local Advertiser Package Rates

Station	Package	Effective January 3rd 2005 30 sec
RTE Radio1	11 spot 7 Eleven package	€2,800
RTE Radio1	14 spot Premier package	€6,900
RTE Radio1	10 spot B2B Plus package	€5,800
RTE Radio1	9 spot Direct Response package	€5,500
RTE Radio1 / RTE 2 FM / Lyric FM combined	23 spot Local Mix package - 10 spots - Day/Nightime 2FM 8 spots - Radio 1 5 spots - Lyric	€3,000
RTE 2 FM	14 spot Daytime package (Primetime) or 14 spot Drivetime package (Primetime Special)	€6.900
RTE 2 FM	28 spot Total Audience package (Primetime Plus)	€3,630
RTE 2 FM	14 spot Night-Sounds package	€850
RTE 2 FM	8 spot Weekender package	€1,200
Lyric FM	21 spot Premium (Daytime) package	€1,000
Lyric FM	15 spot Business package	€1,800
Lyric FM	14 spot Night Owls package	€500

Note: For full details of these and other RTE Radio local rate opportunities Click Here.

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CINEMA:

Cinemas		Screens		Seats	Euro 30 sec per week
Drogheda Omniplex		6		785	392
Dundalk IMC		7		1,211	588
Totals	2	13		1,996	980

Source: Carlton Screen Advertising (January 2006)

 

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OUTDOOR:

Size	Numbers
48 Sheet	78
6 Sheet	110
Europanel	2
Total	190

Source: Poster Plan (January 2006)

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