FACTS & FIGURES:

Population:

31,068

Sex		Pop.		County Profile %	National Profile %
Male		15,794		50.8	49.7
Female		15,274		49.2	50.3

Source: Census 2002

Age		Pop.		County Profile %	National Profile %
0 - 15		6,975		22.5	21.1
15 - 24		4,553		14.7	16.4
25 - 34		3,942		12.7	15.8
35 - 44		4,209		13.6	14.4
45 - 54		4,139		13.2	12.3
55 - 64		2,986		9.6	8.9
65+		4,264		13.7	11.1
Total		31,068		100	100

Source: Census 2002

Households
No. of Private households	10,375
Persons in private households	30,321
Average No. of persons per private household	2.9

Source: Census 2002

Main Towns	Total Population (including Suburbs or Environs)
Longford	7,557
Granard	1,013

Source: Census 2002

 

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PRESS:

Publication		Circulation		S.C.Cm. Euro	Page B/W Euro	Publication Day
Longford Leader		11,343		11.15	4,620.00	Wednesday
Longford News		7,220		9.10	3,858.40	Tuesday

Source: independent audits & publishers statements

Note: 72.2% of adults (1,564,000) read a Regional Newspaper each week (Exc. Dublin and Cork Cities)

Source: JNRS 2004/2005

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RADIO (Local):

Station Name:	Shannon Side FM (Longford/Roscommon/Leitrim Sth.)
Target Audience:	Adults 18 - 55

	Rates	30 sec Euro
1.	AV. Spot - Daytime	31.00
2.	Total Audience Package (15 spot)	390.00

Listened Yesterday:	57% (All Adults)
Market Share (7am - 7pm):	48.5% (All Adults)

Source: JNLR / TNS mrbi Oct 2004 / Sept 2005 (Weekdays)

Roadcaster / Outside Broadcast:

1016 Euro x 2 hrs

 

RADIO (RTE):

NOTE: From 2006 RTE Local Rates are available on request only.

 

RTE Local Advertiser Package Rates

Station	Package	Effective January 3rd 2005 30 sec
RTE Radio1	11 spot 7 Eleven package	€2,800
RTE Radio1	14 spot Premier package	€6,900
RTE Radio1	10 spot B2B Plus package	€5,800
RTE Radio1	9 spot Direct Response package	€5,500
RTE Radio1 / RTE 2 FM / Lyric FM combined	23 spot Local Mix package - 10 spots - Day/Nightime 2FM 8 spots - Radio 1 5 spots - Lyric	€3,000
RTE 2 FM	14 spot Daytime package (Primetime) or 14 spot Drivetime package (Primetime Special)	€6.900
RTE 2 FM	28 spot Total Audience package (Primetime Plus)	€3,630
RTE 2 FM	14 spot Night-Sounds package	€850
RTE 2 FM	8 spot Weekender package	€1,200
Lyric FM	21 spot Premium (Daytime) package	€1,000
Lyric FM	15 spot Business package	€1,800
Lyric FM	14 spot Night Owls package	€500

Note: For full details of these and other RTE Radio local rate opportunities Click Here.

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CINEMA:

Cinemas		Screens		Seats	Euro 30 sec per week
Longford Cineplex		4		681	227
Totals	1	4		681	227

Source: Carlton Screen Advertising (January 2006)

 

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OUTDOOR:

Size	Numbers
48 Sheet	25
6 sheet	7
Total	32

Source: Poster Plan (January 2006)

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