FACTS & FIGURES:
|
Sex |
Pop. |
County Profile
% |
National
Profile
% |
|
Male |
87,631 |
50.0 |
49.7 |
|
Female |
87,673 |
50.0 |
50.3 |
Source: Census 2002
|
Age |
Pop. |
County Profile
% |
National Profile
% |
|
0 - 15 |
35,778 |
20.4 |
21.1 |
|
15 - 24 |
32,391 |
18.5 |
16.4 |
|
25 - 34 |
26,700 |
15.2 |
15.8 |
| 35
- 44 |
23,984 |
13.7 |
14.4 |
| 45
- 54 |
21,597 |
12.3 |
12.3 |
| 55
- 64 |
15,770 |
9.0 |
8.9 |
| 65+ |
19,084 |
10.9 |
11.1 |
| Total |
175,304 |
100 |
100 |
Source: Census 2002
|
Households |
| No.
of Private households |
57,323 |
|
Persons in private households |
167,978 |
Average No.
of persons
per private household |
2.9 |
Source: Census 2002
|
Main Towns |
Total Population (including
Suburbs
or Environs) |
| Limerick |
86,998 |
| Newcastle
West |
4,017 |
| Abbeyfeale |
1,683 |
| Rathkeale |
1,362 |
| Kilmallock |
1,362 |
| Castleconnell |
1,343 |
| Annacotty |
1,342 |
| Adare |
1,102 |
| Croom |
1,056 |
Source: Census 2002
PRESS:
|
Publication |
Circulation |
S.C.I.
Euro |
Page
B/W
Euro |
Publication Day |
|
Limerick Leader |
24,713* |
16.50
(sccm) |
6,300.00 |
Thursday |
| Limerick Chronicle |
9,000 |
6.55
(sccm) |
1,420.00 |
Tuesday |
| Limerick Post |
43,554
(ABC/VFD J/J '05) |
34.50 |
2,336.00 |
Thursday |
Source: ABC J-J'05*, independent audits & publishers
statements
Note: 72.2% of adults (1,564,000) read a Regional Newspaper
each week (Exc. Dublin and Cork Cities)
Source: JNRS 2004/2005
RADIO (Local):1
| Station
Name: |
Limerick's
Live 95 FM |
| Target
Audience: |
20
- 40 Adults |
| |
Rates
|
30 sec
Euro |
| 1. |
AV.
Spot - Daytime |
69.00 |
| 2. |
Total Audience Package (14
spot) |
728.00 |
| Listened
Yesterday: |
60%
(All Adults) |
| Market
Share (7am - 7pm): |
43.4%
(All Adults) |
Source: JNLR / TNS mrbi Oct 2004 / Sept 2005 (Weekdays)
| Roadcaster
/ Outside Broadcast: |
2160
Euro x 2 hrs |
RADIO (Local):2
| Station
Name: |
Wired
FM |
| Target
Audience: |
Limerick
Student Population |
RADIO (RTE):
NOTE: From 2006 RTE Local Rates
are available on request only.
RTE Local Advertiser Package Rates
| Station |
Package |
Effective
January 3rd 2005
30 sec |
| RTE
Radio1 |
11
spot 7 Eleven package |
€2,800 |
| RTE
Radio1 |
14
spot Premier package |
€6,900 |
| RTE
Radio1 |
10
spot B2B Plus package |
€5,800 |
| RTE
Radio1 |
9
spot Direct Response package |
€5,500 |
RTE
Radio1
/ RTE 2 FM / Lyric FM combined |
23
spot Local Mix package -
10 spots - Day/Nightime 2FM
8 spots - Radio 1
5 spots - Lyric |
€3,000 |
| RTE 2 FM |
14 spot Daytime
package
(Primetime) or
14 spot Drivetime package
(Primetime Special) |
€6.900 |
| RTE 2
FM |
28 spot Total
Audience package
(Primetime Plus) |
€3,630 |
| RTE 2 FM |
14 spot Night-Sounds
package |
€850 |
| RTE 2
FM |
8 spot Weekender
package |
€1,200 |
| Lyric FM |
21 spot Premium
(Daytime) package |
€1,000 |
| Lyric FM |
15 spot Business
package |
€1,800 |
| Lyric FM |
14 spot Night
Owls package |
€500 |
Note: For full details of these and other RTE Radio
local rate opportunities Click
Here.