FACTS & FIGURES:

Population:

25,799

Sex		Pop.		County Profile %	National Profile %
Male		13,324		51.6	49.7
Female		12,475		48.4	50.3

Source: Census 2002

Age		Pop.		County Profile %	National Profile %
0 - 14		5,422		21.0	21.1
15 - 24		3,435		13.3	16.4
25 - 34		3,024		11.7	15.8
35 - 44		3,549		13.8	14.4
45 - 54		3,533		13.7	12.3
55 - 64		2,690		10.4	8.9
65+		4,146		16.1	11.1
Total		25,799		100	100

Source: Census 2002

Households
No. of Private households	9,099
Persons in private households	25,079
Average No. of persons per private household	2.8

Source: Census 2002

Main Towns	Total Population (including Suburbs or Environs)
Carrick-on-Shannon	2,237

Source: Census 2002

 

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PRESS:

Publication		Circulation		S.C.Cm. Euro	Page B/W Euro	Publication Day
Leitrim Observer		9,111		8.68	3,680.00	Wednesday

Source: independent audits & publishers statements

Note: 72.2% of adults (1,564,000) read a Regional Newspaper each week (Exc. Dublin and Cork Cities)

Source: JNRS 2004/2005

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RADIO (Local):1

Station Name:	Shannonside FM (Longford/Roscommon/Leitrim Sth.)
Target Audience:	Adults 18 - 55

	Rates	30 sec Euro
1.	AV. Spot - Daytime	31.00
2.	Total Audience Package (15 spot)	390.00

Listened Yesterday:	57% (All Adults)
Market Share (7am - 7pm):	48.5% (All Adults)

Source: JNLR / TNS mrbi Oct 2004 / Sept 2005 (Weekdays)

Roadcaster / Outside Broadcast:

1016 Euro x 2 hrs

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RADIO (Local):2

Station Name:	Ocean FM (Replaced NWR from Oct 1st 2004)
Target Audience:	Adults 20 +

	Rates	30 sec Euro
1.	AV. Spot - Daytime	38.00
2.	Total Audience Package (14 spot)	455.00

Listened Yesterday:	60% (All Adults)
Market Share (7am - 7pm):	38.5% (All Adults)

Source: JNLR / TNS mrbi Oct 2004 / Sept 2005 (Weekdays)

Roadcaster / Outside Broadcast:

1500 Euro x 3 hrs

RADIO (RTE):

NOTE: From 2006 RTE Local Rates are available on request only.

 

RTE Local Advertiser Package Rates

Station	Package	Effective January 3rd 2005 30 sec
RTE Radio1	11 spot 7 Eleven package	€2,800
RTE Radio1	14 spot Premier package	€6,900
RTE Radio1	10 spot B2B Plus package	€5,800
RTE Radio1	9 spot Direct Response package	€5,500
RTE Radio1 / RTE 2 FM / Lyric FM combined	23 spot Local Mix package - 10 spots - Day/Nightime 2FM 8 spots - Radio 1 5 spots - Lyric	€3,000
RTE 2 FM	14 spot Daytime package (Primetime) or 14 spot Drivetime package (Primetime Special)	€6.900
RTE 2 FM	28 spot Total Audience package (Primetime Plus)	€3,630
RTE 2 FM	14 spot Night-Sounds package	€850
RTE 2 FM	8 spot Weekender package	€1,200
Lyric FM	21 spot Premium (Daytime) package	€1,000
Lyric FM	15 spot Business package	€1,800
Lyric FM	14 spot Night Owls package	€500

Note: For full details of these and other RTE Radio local rate opportunities Click Here.

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CINEMA:

Cinemas		Screens		Seats	Euro 30 sec per week
Aisling Ghael Laoitroma (mobile)		1		100	63
Totals	1	1		100	63

Source: Carlton Screen Advertising (January 2006)

 

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OUTDOOR:

Size	Numbers
48 Sheet	15
6 sheet	7
Total	22

Source: Poster Plan (January 2006)

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