FACTS & FIGURES:

Population:

58,774

Sex		Pop.		County Profile %	National Profile %
Male		30,131		51.3	49.7
Female		28,643		48.7	50.3

Source: Census 2002

Age		Pop.		County Profile %	National Profile %
0 - 15		13,656		23.2	21.1
15 - 24		8,989		15.3	16.4
25 - 34		8,599		14.6	15.8
35 - 44		8,760		14.9	14.4
45 - 54		7,130		12.1	12.3
55 - 64		4,993		8.5	8.9
65+		6,647		11.3	11.1
Total		58,774		100	100

Source: Census 2002

Households
No. of Private households	18,556
Persons in private households	57,259
Average No. of persons per private household	3.1

Source: Census 2002

Main Towns	Total Population (including Suburbs or Environs)
Portlaoighise	12,127
Portarlington	4,001
Mountmellick	3,361
Abbeyleix	1,383
Mountrath	1,331
Stradbally	1,178
Rathdowney	1,111

Source: Census 2002

 

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PRESS:

Publication		Circulation		S.C.Cm. Euro	Page B/W Euro	Publication Day
Leinster / Offaly Express		16,900		12.15	3,190.00	Wednesday
Nationalist and Leinster Times (inc. Carlow, Kildare & Laois Nationalist)		22,900		13.35	4,650.00	Wednesday

Source: independent audits & publishers statements

Note: 72.2% of adults (1,564,000) read a Regional Newspaper each week (Exc. Dublin and Cork Cities)

Source: JNRS 2004/2005

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RADIO (Local):

Station Name:	Midlands 103 (Laois/Offaly/Westmeath)
Target Audience:	Adults 25 - 60

	Rates	30 sec Euro
1.	AV. Spot - Daytime	40.00
2.	Total Audience Package (15 spot)	470.00

Listened Yesterday:	41% (All Adults)
Market Share (7am - 7pm):	37.6% (All Adults)

Source: JNLR / TNS mrbi Oct 2004 / Sept 2005 (Weekdays)

Roadcaster / Outside Broadcast:

1270 Euro x 2 hrs

 

RADIO (RTE):

NOTE: From 2006 RTE Local Rates are available on request only.

 

RTE Local Advertiser Package Rates

Station	Package	Effective January 3rd 2005 30 sec
RTE Radio1	11 spot 7 Eleven package	€2,800
RTE Radio1	14 spot Premier package	€6,900
RTE Radio1	10 spot B2B Plus package	€5,800
RTE Radio1	9 spot Direct Response package	€5,500
RTE Radio1 / RTE 2 FM / Lyric FM combined	23 spot Local Mix package - 10 spots - Day/Nightime 2FM 8 spots - Radio 1 5 spots - Lyric	€3,000
RTE 2 FM	14 spot Daytime package (Primetime) or 14 spot Drivetime package (Primetime Special)	€6.900
RTE 2 FM	28 spot Total Audience package (Primetime Plus)	€3,630
RTE 2 FM	14 spot Night-Sounds package	€850
RTE 2 FM	8 spot Weekender package	€1,200
Lyric FM	21 spot Premium (Daytime) package	€1,000
Lyric FM	15 spot Business package	€1,800
Lyric FM	14 spot Night Owls package	€500

Note: For full details of these and other RTE Radio local rate opportunities Click Here.

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CINEMA:

Cinemas		Screens		Seats	€ 30 sec per week
Portlaoise Storm		5		709	374
Totals	1	5		709	374

Source: Carlton Screen Advertising (January 2006)

 

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OUTDOOR:

Size	Numbers
48 Sheet	38
6 Sheet	34
Total	72

Source: Poster Plan (January 2006)

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