FACTS & FIGURES:

Population:

163,944

Sex		Pop.		County Profile %	National Profile %
Male		82,735		50.5	49.7
Female		81,209		49.5	50.3

Source: Census 2002

Age		Pop.		County Profile %	National Profile %
0 - 15		38,909		23.7	21.1
15 - 24		27,044		16.5	16.4
25 - 34		28,616		17.4	15.8
35 - 44		26,178		16.0	14.4
45 - 54		20,044		12.2	12.3
55 - 64		12,229		7.5	8.9
65+		10,924		6.7	11.1
Total		163,944		100	100

Source: Census 2002

Households
No. of Private households	50,477
Persons in private households	160,538
Average No. of persons per private household	3.2

Source: Census 2002

Main Towns	Total Population (including Suburbs or Environs)
Naas	18,288
Droichead Nua (Newbridge)	16,739
Celbridge	16,016
Leixlip	15,016
Maynooth	10,151
Athy	6,049
Kildare	5,694
Clane	4,417
Sallins	2,922
Kilcock	2,740
Monasterevan	2,583
Kill	2,246
Rathangan	1,811
Prosperous	1,523
Kilcullen	1,483

Source: Census 2002

 

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PRESS:

Publication		Circulation		S.C.I. Euro	Page B/W Euro	Publication Day
Leinster Leader		15,535		11.50 (sccm)	4,360.00	Wednesday
Liffey Champion		7,500		15.00	1,400.00	Thursday
Nationalist and Leinster Times (inc. Carlow, Kildare & Laois Nationalist)		22,900		13.35 (sccm)	4,650.00	Wednesday
Kildare Nationalist (only)		7,200		4.70 (sccm)	1,730.00	Wednesday
Nth. Kildare Times		12,300		13.00	880.00	(Ftnly) Thursday
Sth. Kildare Times		19,500		15.00	1,000.00	(Ftnly) Thursday
Kildare Times (2 editions)		31,800		19.00	1,400.00	(Ftnly) Thursday

Source: independent audits & publishers statements

Note: 72.2% of adults (1,564,000) read a Regional Newspaper each week (Exc. Dublin and Cork Cities)

Source: JNRS 2004/2005

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RADIO (Local):1

Station Name:	KFM
Target Audience:	Adults

Note: CKR closed Jan 31 2004 to be replaced by KFM which launched on Feb 1st.

	Rates	30 sec Euro
1.	AV. Spot - Daytime	38.00
2.	Total Audience Package (14 spot)	455.00

Listened Yesterday:	32%
Market Share (7am - 7pm):	25.6%

Source: JNLR / TNS mrbi Oct 2004 / Sept 2005 (Weekdays)

Roadcaster / Outside Broadcast:

1500 Euro x 3 hrs

 

 

RADIO (RTE):

NOTE: From 2006 RTE Local Rates are available on request only.

 

RTE Local Advertiser Package Rates

Station	Package	Effective January 3rd 2005 30 sec
RTE Radio1	11 spot 7 Eleven package	€2,800
RTE Radio1	14 spot Premier package	€6,900
RTE Radio1	10 spot B2B Plus package	€5,800
RTE Radio1	9 spot Direct Response package	€5,500
RTE Radio1 / RTE 2 FM / Lyric FM combined	23 spot Local Mix package - 10 spots - Day/Nightime 2FM 8 spots - Radio 1 5 spots - Lyric	€3,000
RTE 2 FM	14 spot Daytime package (Primetime) or 14 spot Drivetime package (Primetime Special)	€6.900
RTE 2 FM	28 spot Total Audience package (Primetime Plus)	€3,630
RTE 2 FM	14 spot Night-Sounds package	€850
RTE 2 FM	8 spot Weekender package	€1,200
Lyric FM	21 spot Premium (Daytime) package	€1,000
Lyric FM	15 spot Business package	€1,800
Lyric FM	14 spot Night Owls package	€500

Note: For full details of these and other RTE Radio local rate opportunities Click Here.

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CINEMA:

Cinemas		Screens		Seats	Euro 30 sec per week
Dara Cinema - Naas		2		290	153
Totals	1	2		290	153

Source: Carlton Screen Advertising (January 2006)

 

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OUTDOOR:

Size	Numbers
48 Sheet	32
6 Sheet	266
Europanel	2
Total	300

Source: Poster Plan (January 2006)

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