FACTS & FIGURES:

Population:

132,527

Sex		Pop.		County Profile %	National Profile %
Male		66,572		50.2	49.7
Female		65,955		49.8	50.3

Source: Census 2002

Age		Pop.		County Profile %	National Profile %
0 - 15		26,714		20.2	21.1
15 - 24		19,270		14.5	16.4
25 - 34		18,012		13.6	15.8
35 - 44		18,631		14.1	14.4
45 - 54		17,808		13.4	12.3
55 - 64		13,884		10.5	8.9
65+		18,208		13.7	11.1
Total		132,527		100	100

Source: Census 2002

Households
No. of Private households	43,322
Persons in private households	123,679
Average No. of persons per private household	2.9

Source: Census 2002

Main Towns	Total Population (including Suburbs or Environs)
Tralee	21,987
Killarney	13,137
Listowel	3,999
Castleisland	2,162
Kenmare	1,844
Dingle	1,828
Killorglin	1,359
Ballybunion	1,329
Cahirciveen	1,272

Source: Census 2002

 

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PRESS:

Publication		Circulation		S.C.I. Euro	Page B/W Euro	Publication Day
The Kerryman		27,151*		24.00 (sccm)	10,752.00	Thursday
Kerry's Eye		25,320		10.00 (sccm)	2,000.00	Thursday
The Kingdom		15,000		6.00 (sccm)	1,200.00	Tuesday
Killarney Advertiser		8,000		25.00	285.00	Friday

Source: ABC J-J'05*

Note: 72.2% of adults (1,564,000) read a Regional Newspaper each week (Exc. Dublin and Cork Cities)

Source: JNRS 2004/2005

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RADIO (Local):

Station Name:	Radio Kerry
Target Audience:	Adults 18+

	Rates	30 sec Euro
1.	AV. Spot - Daytime	48.40
2.	Total Audience Package (15 spot)	563.00

Listened Yesterday:	53% (All Adults)
Market Share (7am - 7pm):	45.9% (All Adults)

Source: JNLR / TNS mrbi Oct 2004 / Sept 2005 (Weekdays)

Roadcaster / Outside Broadcast:

1500 Euro (package)

 

RADIO (RTE):

NOTE: From 2006 RTE Local Rates are available on request only.

 

RTE Local Advertiser Package Rates

Station	Package	Effective January 3rd 2005 30 sec
RTE Radio1	11 spot 7 Eleven package	€2,800
RTE Radio1	14 spot Premier package	€6,900
RTE Radio1	10 spot B2B Plus package	€5,800
RTE Radio1	9 spot Direct Response package	€5,500
RTE Radio1 / RTE 2 FM / Lyric FM combined	23 spot Local Mix package - 10 spots - Day/Nightime 2FM 8 spots - Radio 1 5 spots - Lyric	€3,000
RTE 2 FM	14 spot Daytime package (Primetime) or 14 spot Drivetime package (Primetime Special)	€6.900
RTE 2 FM	28 spot Total Audience package (Primetime Plus)	€3,630
RTE 2 FM	14 spot Night-Sounds package	€850
RTE 2 FM	8 spot Weekender package	€1,200
Lyric FM	21 spot Premium (Daytime) package	€1,000
Lyric FM	15 spot Business package	€1,800
Lyric FM	14 spot Night Owls package	€500

Note: For full details of these and other RTE Radio local rate opportunities Click Here.

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CINEMA:

Cinemas		Screens		Seats	Euro 30 sec per week
Dingle Phoenix		1		152	37
Listowel Classic		3		289	79
Tralee Omniplex		4		919	446
Killarney Cineplex		4		848	420
Totals	4	12		2208	1,060

Source: Carlton Screen Advertising (January 2006)

 

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OUTDOOR:

Size	Numbers
48 Sheet	35
6 Sheet	107
Total	142

Source: Poster Plan (January 2006)

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