FACTS & FIGURES:
|
Sex |
Pop. |
County Profile
% |
National
Profile
% |
|
Male |
544,075 |
48.4 |
49.7 |
|
Female |
578,746 |
51.6 |
50.3 |
Source: Census 2002
|
Age |
Pop. |
County Profile
% |
National Profile
% |
|
0 - 15 |
215,192 |
19.2 |
21.1 |
|
15 - 24 |
199,267 |
17.8 |
16.4 |
|
25 - 34 |
208,354 |
18.6 |
15.8 |
| 35
- 44 |
158,784 |
14.1 |
14.4 |
| 45
- 54 |
130,649 |
11.6 |
12.3 |
| 55
- 64 |
96,603 |
8.6 |
8.9 |
| 65+ |
113,972 |
10.1 |
11.1 |
| Total |
1,122,821 |
100 |
100 |
Source: Census 2002
|
Households |
| No.
of Private households |
379,372 |
|
Persons in private households |
1,085,143 |
Average No.
of persons
per private household |
2.9 |
Source: Census 2002
|
Main Towns |
Total Population (including
Suburbs
or Environs) |
| Dublin |
1,004,614 |
| Swords |
27,175 |
|
Malahide |
13,826 |
| Balbriggan |
10,294 |
| Skerries |
9,149 |
| Portmarnock |
8,376 |
| Rush |
6,769 |
| Donabate |
3,854 |
| Rathcoole |
2,499 |
| Lusk |
2,456 |
| Kinsealy-Drinan |
2,110 |
| Portrane |
1,726 |
| Newcastle |
1,160 |
Source: Census 2002
PRESS:
|
Publication |
Circulation |
S.C.I.
Euro |
Page B/W
Euro |
Publication Day |
| City
- Ads |
35,000 |
- |
700.00
(colour) |
(Fortnightly) |
Citywide
News
(3 area editions) |
90,000 |
9.00
(s.c.cm per edition) |
2,350.00
(per edition) |
(Fortnightly) |
| Community
Voice |
36,000 |
12.00
(s.c.cm) |
1,950.00
(colour) |
(Monthly) |
| Dublin
Mail |
28,000 |
23.00 |
1,550.00 |
(Monthly) |
The
Echo
(All Editions) |
11,952
(ABC J/D '04) |
22.40
(s.c.cm) |
2,592.45 |
Thursday |
|
Fingal Independent |
5,770
(ABC J/J '05) |
8.60
(s.c.cm) |
4,000.00 |
Wednesday |
|
Fingal Independent Extra |
40,000 |
6.00
(s.c.cm) |
1,344.00 |
(Monthly) |
Lifetimes
(inc. Dublin Xtra) |
82,000 |
16.00
(s.c.cm) |
4,200.00 |
(Fortnightly) |
| The
Local News |
114,000 |
8.90
(sccm) |
1,100.00 |
(Fortnightly) |
| Lucan
/ Blanch / Clondalkin Gazettes (Combined) |
12,000 |
15.00
(s.c.cm) |
3,000.00 |
(Weekly) |
| Nth.
County Leader |
35,000 |
22.00 |
2,145.00 |
(Fortnightly) |
| NorthsidePeople
(East) |
52,000 |
16.50
(sccm) |
3,960.00 |
(Weekly) |
| NorthsidePeople
(West) |
45,000 |
15.30
(sccm) |
3,660.00 |
(Weekly) |
|
Portfolio |
30,000 |
On
Request |
1750.00 |
(Monthly) |
| Southside
People |
60,000 |
18.00
(sccm) |
4,320.00 |
(Weekly) |
| South
City Express |
50,000 |
25.00 |
665.00 |
(Fortnightly) |
Source: independent audits & publishers statements
NATIONAL PRESS:
All Adults
|
Publication |
Total
Readership
% |
Dublin
Readership
% |
Readership -
% Dublin
Profile |
|
Irish Independent |
17.8 |
16.3 |
26.4 |
| Irish
Times |
10.3 |
19.9 |
55.8 |
| Irish
Daily Star |
13.1 |
12.3 |
27.2 |
| Irish
Examiner |
7.5 |
0.8 |
2.9 |
| Irish
Daily Mirror |
6.5 |
6.6 |
29.1 |
| Irish
Sun |
8.3 |
7.4 |
25.4 |
| |
| Evening
Herald |
9.6 |
27.1 |
81.2 |
|
| Sunday
Independent |
32.4 |
29.2 |
26.0 |
| Sunday
World |
24.8 |
22.0 |
25.6 |
| Sunday
Tribune |
7.2 |
11.0 |
43.6 |
| Sunday
Business Post |
5.4 |
8.3 |
43.8 |
| Ireland
on Sunday |
14.4 |
13.0 |
26.0 |
| Irish
Daily Star Sunday |
5.5 |
6.6 |
34.8 |
| Sunday
Times |
11.2 |
15.9 |
41.1 |
| Irish
News Of The World |
16.0 |
16.5 |
30.0 |
| Irish
Sunday Mirror |
6.0 |
7.8 |
37.8 |
| Irish
People |
3.8 |
5.7 |
43.1 |
Source: JNRS 2004 / 2005
RADIO (Local):1
| Station
Name: |
98
FM |
| Target
Audience: |
Adults
25 - 44 |
| |
Rates
|
30 sec
Euro |
| 1. |
AV.
Spot - Daytime |
155.00 |
| 2. |
Total Audience Package (14
spot) |
1680.00 |
| Listened
Yesterday: |
17%
(All Adults) |
| Market
Share (7am - 7pm): |
10.9%
(All Adults) |
Source: JNLR / TNS mrbi Oct 2004 / Sept 2005 (Weekdays)
| Roadcaster
/ Outside Broadcast: |
4
Jeeps @ 380 Euro per hour |
RADIO (Local):2
| Station
Name: |
FM
104 |
| Target
Audience: |
Adults
15 - 34 |
| |
Rates
|
30 sec
Euro |
| 1. |
AV.
Spot - Daytime |
153.98 |
| 2. |
Total Audience Package (21
spot) |
2,772.00 |
| Listened
Yesterday: |
21%
(All Adults) |
| Market
Share (7am - 7pm): |
14.0%
(All Adults) |
Source: JNLR / TNS mrbi Oct 2004 / Sept 2005 (Weekdays)
| Roadcaster
/ Outside Broadcast: |
(a)
4 Jeeps @ 150 Euro per hour
(b) Roadhog- 3/4 hour Live Show @ 2,540 Euro. |
RADIO (Local):3
| Station
Name: |
Q102 |
| Target
Audience: |
Adults
35+ |
| |
Rates
|
30 sec
Euro |
| 1. |
AV.
Spot - Daytime |
110.00 |
| 2. |
Total Audience Package (21
spot) |
1,680.00 |
| Listened
Yesterday: |
12%
(All Adults) |
| Market
Share (7am - 7pm): |
8.9%
(All Adults) |
Source: JNLR / TNS mrbi Oct 2004 / Sept 2005 (Weekdays)
| Roadcaster
/ Outside Broadcast: |
N
/ A |
RADIO (Local):4
| Station
Name: |
Dublin's Country MIX 106.8
(Launched October 15th 2001)
|
| Target
Audience: |
Adults
25+ |
| |
Rates
|
30 sec
Euro |
| 1. |
AV.
Spot - Daytime |
50.00 |
| 2. |
Total Audience Package (14
spot) |
602.00 |
| Listened
Yesterday: |
4%
(All Adults) |
| Market
Share (7am - 7pm): |
3.1%
(All Adults) |
Source: JNLR / TNS mrbi Oct 2004 / Sept 2005 (Weekdays)
| Roadcaster
/ Outside Broadcast: |
N
/ A |
RADIO (Local):5
| Station
Name: |
NewsTalk 106
(Launched April 9th 2002)
|
| Target
Audience: |
Adults |
| |
Rates
|
30 sec
Euro |
| 1. |
AV.
Spot - Daytime |
110.00 |
| 2. |
Total Audience Package (21
spot) |
1,470.00 |
| Listened
Yesterday: |
7%
(All Adults) |
| Market
Share (7am - 7pm): |
4.3%
(All Males) |
Source: JNLR / TNS mrbi Oct 2004 / Sept 2005 (Weekdays)
| Roadcaster
/ Outside Broadcast: |
N
/ A |
RADIO (Local):6
| Station
Name: |
Spin 1038
(Launched April 19th 2002)
|
| Target
Audience: |
Adults
15 - 34 |
| |
Rates
|
30 sec
Euro |
| 1. |
AV.
Spot - Daytime |
103.80 |
| 2. |
Total Audience Package (21
spot) |
1,680.00 |
| Listened
Yesterday: |
11%
(All Adults) |
| Market
Share (7am - 7pm): |
4.7%
(All Adults) |
Source: JNLR / TNS mrbi Oct 2004 / Sept 2005 (Weekdays)
| Roadcaster
/ Outside Broadcast: |
N
/ A |
NOTE: (Also
available)
(A).
| Station
Name: |
Near
101.5 FM |
| Target
Audience: |
Dublin
North East |
(B).
| Station
Name: |
Dublin
South Community Radio |
| Target
Audience: |
3
mile radius from Dundrum |
(C).
| Station
Name: |
West
Dublin Community Radio |
| Target
Audience: |
Dublin
West |
(D).
| Station
Name: |
TCR
107.2FM (Tallaght) |
| Target
Audience: |
South
West Dublin |
(E).
| Station
Name: |
Anna
Livia FM |
| Target
Audience: |
Dublin
City & County |
(F).
| Station
Name: |
Radio
na Life |
| Target
Audience: |
Dublin's
Irish Speaking Community |
(G).
| Station
Name: |
3
Hospital Stations |
| Target
Audience: |
St.
Ita's - Portrane
Mater Hospital
Beaumont Hospital |
RADIO (RTE):
NOTE: From 2006 RTE Local Rates
are available on request only.
RTE Local Advertiser Package
Rates
| Station |
Package |
Effective
January 3rd 2005
30 sec |
| RTE
Radio1 |
11
spot 7 Eleven package |
€2,800 |
| RTE
Radio1 |
14
spot Premier package |
€6,900 |
| RTE
Radio1 |
10
spot B2B Plus package |
€5,800 |
| RTE
Radio1 |
9
spot Direct Response package |
€5,500 |
RTE
Radio1
/ RTE 2 FM / Lyric FM combined |
23
spot Local Mix package -
10 spots - Day/Nightime 2FM
8 spots - Radio 1
5 spots - Lyric |
€3,000 |
| RTE 2 FM |
14 spot Daytime
package
(Primetime) or
14 spot Drivetime package
(Primetime Special) |
€6.900 |
| RTE 2
FM |
28 spot Total
Audience package
(Primetime Plus) |
€3,630 |
| RTE 2 FM |
14 spot Night-Sounds
package |
€850 |
| RTE 2
FM |
8 spot Weekender
package |
€1,200 |
| Lyric FM |
21 spot Premium
(Daytime) package |
€1,000 |
| Lyric FM |
15 spot Business
package |
€1,800 |
| Lyric FM |
14 spot Night
Owls package |
€500 |
Note: For full details of these and other RTE Radio
local rate opportunities Click
Here.
CINEMA: 1 (Carlton Screen)
|
Cinemas |
Screens |
Seats |
Euro
30 sec per week |
|
Coolock UCI |
10 |
2,284 |
1,284 |
|
Dundrum |
12 |
2,095 |
1,235 |
|
Cineworld (UGC) |
17 |
3,900 |
3,625 |
| Tallaght
UCI |
12 |
2,980 |
1,438 |
| Blanchardstown
UCI |
9 |
2,463 |
1,425 |
| Screen |
3 |
783 |
368 |
| Savoy |
6 |
1,896 |
1,201 |
| Dun
Laoghaire IMC |
12 |
1,833 |
1,342 |
| Santry
Omniplex |
11 |
2,156 |
997 |
| Stillorgan
Ormonde |
7 |
1,018 |
889 |
| I.F.C. |
2 |
375 |
311 |
|
Totals |
11 |
101 |
21,783 |
14,115 |
Source: Carlton Screen Advertising (May 2005)
NOTE: 10 new screens due in Dundrum - Sept 2005
CINEMA: 2 (Pearl & Dean)
|
Cinemas |
Screens |
Seats |
Euro
30 sec per week |
| Dublin
University |
1 |
400 |
140 |
Liffey Vally
Vue
(STER Century) |
14 |
3,794 |
2,495 |
|
Totals |
2 |
15 |
4,194 |
2,635 |
OUTDOOR:
| Size |
Numbers |
| 48 Sheet |
1110 |
| 6 Sheet |
5636 |
| Europanel |
94 |
| Total |
6840 |
Source: Poster Plan (January 2006)