FACTS & FIGURES:

Population:

137,575

Sex		Pop.		County Profile %	National Profile %
Male		69,016		50.2	49.7
Female		68,559		49.8	50.3

Source: Census 2002

Age		Pop.		County Profile %	National Profile %
0 - 15		32,255		23.4	21.1
15 - 24		20,733		15.1	16.4
25 - 34		18,667		13.6	15.8
35 - 44		18,580		13.5	14.4
45 - 54		16,831		12.2	12.3
55 - 64		13,209		9.6	8.9
65+		17,300		12.6	11.1
Total		137,575		100	100

Source: Census 2002

Households
No. of Private households	44,713
Persons in private households	134,475
Average No. of persons per private household	3.0

Source: Census 2002

Main Towns	Total Population (including Suburbs or Environs)
Letterkenny	15,231
Buncrana	5,271
Ballybofey-Stranorlar	3,603
Ballyshannon	2,715
Donegal	2,453
Bundoran	1,842
Carndonagh	1,673
Moville	1,465
Killybegs	1,396
Lifford	1,395
Bunbeg-Derrybeg	1,388
Ramelton	1,051
Convoy	1,028

Source: Census 2002

 

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PRESS:

Publication		Circulation		S.C.Cm. Euro	Page B/W Euro	Publication Day
Donegal News (& Derry People)		12,493*		6.95	3,600.00 (Broadsheet)	Thursday
Donegal Democrat		15,491*		7.40	3,996.00	Thursday
Donegal Democrat - Tues (Peoples Press)		11,454*		5.95	1,618.00	Tuesday
Letterkenny Post		15,000		6.50	1,199.00	Thursday

Source: ABC J-J'05*, independent audits & publishers statements

Note: 72.2% of adults (1,564,000) read a Regional Newspaper each week (Exc. Dublin and Cork Cities)

Source: JNRS 2004/2005

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RADIO (Local):1

Station Name:	Highland Radio (Donegal North)
Target Audience:	Adults 20 +

	Rates	30 sec Euro
1.	AV. Spot - Daytime	35.00
2.	Total Audience Package (14 spot)	374.00

Listened Yesterday:	68% (All Adults)
Market Share (7am - 7pm):	61.0% (All Adults)

Source: JNLR / TNS mrbi Oct 2004 / Sept 2005 (Weekdays)

Roadcaster / Outside Broadcast:

635 Euro x 2 hrs

 

RADIO (Local):2

Station Name:	Ocean FM (Replaced NWR from Oct 1st 2004)
Target Audience:	Adults 20 +

	Rates	30 sec Euro
1.	AV. Spot - Daytime	38.00
2.	Total Audience Package (14 spot)	455.00

Listened Yesterday:	60% (All Adults)
Market Share (7am - 7pm):	38.5% (All Adults)

Source: JNLR / TNS mrbi Oct 2004 / Sept 2005 (Weekdays)

Roadcaster / Outside Broadcast:

1500 Euro x 3 hrs

 

RADIO (RTE):

NOTE: From 2006 RTE Local Rates are available on request only.

 

RTE Local Advertiser Package Rates

Station	Package	Effective January 3rd 2005 30 sec
RTE Radio1	11 spot 7 Eleven package	€2,800
RTE Radio1	14 spot Premier package	€6,900
RTE Radio1	10 spot B2B Plus package	€5,800
RTE Radio1	9 spot Direct Response package	€5,500
RTE Radio1 / RTE 2 FM / Lyric FM combined	23 spot Local Mix package - 10 spots - Day/Nightime 2FM 8 spots - Radio 1 5 spots - Lyric	€3,000
RTE 2 FM	14 spot Daytime package (Primetime) or 14 spot Drivetime package (Primetime Special)	€6.900
RTE 2 FM	28 spot Total Audience package (Primetime Plus)	€3,630
RTE 2 FM	14 spot Night-Sounds package	€850
RTE 2 FM	8 spot Weekender package	€1,200
Lyric FM	21 spot Premium (Daytime) package	€1,000
Lyric FM	15 spot Business package	€1,800
Lyric FM	14 spot Night Owls package	€500

Note: For full details of these and other RTE Radio local rate opportunities Click Here.

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CINEMA:

Cinemas		Screens		Seats	Euro 30 sec per week
Ballyshannon Abbey		2		394	75
Buncrana St.Mary's Hall		1		320	23
Bundoran Cineplex		6		976	284
Letterkenny Cinema		8		994	615
Lifford Strabane		4		684	227
Totals	5	21		3,368	1,224

Source: Carlton Screen Advertising (January 2006)

 

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OUTDOOR:

Size	Numbers
48 Sheet	30
6 Sheet	50
Europanel	1
Total	81

Source: Poster Plan (January 2006)

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